Soldes, les

   Sales (in the sense of cut-price sales). In theory, France has strict laws governing sales.There are two periods of the year when shops can put on sales, one in January-February (les Soldes d'hiver) , and the other in July (les Soldes d'été). The precise dates are fixed by the governement, and may vary from town to town. Other than closing-down sales, these periods are the only times of the year when shops can announce that they are having 'sales'.

   As a result, most shops and traders' associations revert to various other forms of terminology, and sales techniques, to put on events that are soldes in all but name. Les 3-Jours, or Quinzaine commerciale, or journées discount are three examples. Alternatively, shops fill their shelves with special offers.

   See also Braderie.